When I told the BF that there was yet another irritating story about our neighborhood in the Times this weekend he asked, "is there any other kind?" Good point.
Apparently there are a lot of Europeans in Williamsburg these days. Wow. This is news? I guess the newsiness lies in that these are rich, annoying Europeans. Not the artist types that got priced out of the nabe few years back. Instead of Swiss cartoonists and Lithuanian sculptors, we have British i-bankers and Swedish marketing professionals. And not only are they buying apartments with their bushels of Euros, they're opening businesses. Like this guy:
Fredrick Larsson, owner of a Swedish furniture store,
Scandinavian Grace, is greeting customers in different languages and learning to handle their questions.“They
don’t just want a pretty product,” Mr. Larsson said about European
buyers, who make up half his clientele. “They are more serious
shoppers.”
More serious than who? More serious than moi? (That's French for "me," btw.) It's true. I do tend to adopt a lighthearted, whimsical attitude when snapping up Marimekko washclothes and panda bear pillows. I see now that attitude is wrongheaded and I will never again walk through those doors without an appropriate pout on my face.
The French are also well-represented in the hood:
In Paris, Ms. Gouirand, 36, a marketing executive who has been
training at night to become a chef, said she used to live two doors
down from a sweet shop known for the best croissants in Paris. She has
not felt homesick in three years because she has found all of the
“cheese, pâtés and cornichons” she craves in Williamsburg, which she
describes as “the American version of Le Marais.” And she is never at a loss to find French friends: Her neighbor is from Grenoble; she meets friends at
Fabian’s, which is known for French pastries; she catches jazz concerts at
Zebulon, a French-owned club; and she dines at the French-owned restaurant
Fada.
How awesome that she can find her tiny pickles and pate all the way out here in big sky country. (The article also points out that the baguette biz is booming!) To be fair, I highly doubt these newbies are nearly as ass-chapping as the writer paints them. Though the woman who owns Mamalu sounds pretty close:
“Most of my friends actually are French,” said Scheyla Carriglio, a transplant from Barcelona who bought her Will
iamsburg apartment two years ago and is a part owner of
Mamalu, a coffee shop with an indoor playground on North 12th Street. “I hardly have any friends who are not European.”
Don't even get me started on that place. Walk in there without a kid hanging off your nip and you're immediately given the hairy eyeball. Trying to order a coffee takes 15 minutes because the mommy in front of you is quizzing the counterperson about every possible ingredient in the all-organic Cheerio/soy milk equivalent she's feeding her brat. "I know it says no peanuts, but do you think any peanuts were processed in the same factory?" But that's a whole other story.