First Nerve changed their format to grub even more money off its members, and now match.com is partnering with Dr. Phil! No! So now someone who hasn't been single in, oh say, a gazillion years, will be advising you and I on how to date. This makes about as much sense as the Portly Phil's weight-loss book. What's next in back-a-land? His take on reversing baldness? A pamphlet on updating your facial hair from the seventies?
Online dating—much like online shopping—should be a no-brainer, yet all these sites just can't seem to stop fucking it up.